![]() Ambient: perfect for a young audience, in their twenties.That is, if our video is aimed at moms with kids, we will certainly not choose the rock or hip-hop genres for it.Īs well as we will not put classical or country music if we address young twentysomethings, but we will probably choose some type of royalty-free electronic music.Ĭhoose two or three genres that best suit your audience from the list we add below and, once you have selected several songs of that genre, do all the possible tests to see which ones fit better: Musical genres ![]() Is it aimed at children, young people, managers of large companies, university students…? Use a musical genre that fits your audience and doesn’t break with the schemes of your own video. Who’s going to be watching the video you or your company are creating? Here it’s essential to know your target audience. If you want to create a series of videos, it is also a great option so all of them have musical cohesion and helps to transmit a strong musical brand. 2.3 Hire a composerĬonsider hiring a composer only if you have the right budget and the video is really important.Ī composer can convey the moods and concepts that will be developed in the video to perfection. To do this, look at whether you are trying to convey technical and accurate information (such as the details of something) or, on the contrary, it is broad and more generalized information in which the viewer does not have to be so aware of the specific details, but the emotionality of the video itself, in which the message is already given by the same images.įor more information about them, visit this article in which we explain what royalty-free music is. ![]() Should music support the message as background music or should it have a leading role? Consider the role of the music in your projectįirst of all, we will decide what kind of role the music will have in our video. The best thing is to have a notebook by hand or an open Word document while reading this article so you can write down the result of each one of the following points to, in the end, have a much clearer idea of what you need: 1. This guide will cover both music for corporate videos as well as homemade videos. Choose the song before creating the video!.How to choose the rhythm and tone of the music.Consider the role of the music in your project.
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